Capes vs Cancer


Capes vs Cancer is a national campaign designed to raise awareness of our work amongst UK MPs and engage supporters in our political activity. To direct MPs to our interactive map which uses a national ranking to list the number of potential bone marrow donors by constituency, we sent them a cape and personalised mail-out. It also encouraged them to share a ‘superhero selfie’ on social media. We wanted to play to the competitive nature of neighbouring politicians and communities. Capes vs cancer has been shortlisted for Use of Digital Media at the Third Sector Excellence Awards, Digital and New Media Award at the PRCA Awards and for Charity Campaign and Best Social Media Campaign at the UK Social Media Communications Awards.

In September and October 2014, we extended the Capes vs Cancer theme to our Labour, Liberal Democrats and Conservative Party Conference stands, otherwise known as Superhero HQ. To date, 94 MPs are engaging with the campaign and we’ve had over 15,000 visitors to our donor map.