Be the Cure


I was creative lead on our ‘Be The Cure’ awareness campaign, developing promotional materials including high-street billboards, TfL posters, a double-spread newspaper advert in the Evening Standard and emails sent to over half a million people.

During the campaign, our logo recognition increased from 9% to 13% – the highest it has been since January 2012. Traffic to the Anthony Nolan website was also up by 28% during the campaign period.