Capes vs Cancer

Capes vs Cancer is a national campaign designed to raise awareness of our work amongst UK MPs and engage supporters in our political activity. To direct MPs to our interactive map which uses a national ranking to list the number of potential bone marrow donors […]

London Marathon 2014

Over the course of a year, I managed the entire suite of 2014 London Marathon materials, of which Anthony Nolan were the official charity. I worked alongside a Copywriter and the Fundraising department to develop materials with a strong sense of passion, understanding and team […]

Be the Cure

I was creative lead on our ‘Be The Cure’ awareness campaign, developing promotional materials including high-street billboards, TfL posters, a double-spread newspaper advert in the Evening Standard and emails sent to over half a million people. During the campaign, our logo recognition increased from 9% […]

The Little Suite for Lifesavers

The Little Box for Lifesavers is a self-contained mail-out that encloses Anthony Nolan’s saliva kit. The inner lid displays instructions on how to sign up and save a life, and the tray can be lifted to reveal promotional material from the charity. The package uses […]

The Bereavement Trust

The Bereavement Trust is a helpline that offers support for those who have lost someone close to them. I directed a small team of creatives and developed a brand with strong values of optimism, compassion and approachability.

The web content is available in Cantonese, Mandarin, Gujarati and Urdu. In this way, we are able to cater to cultural differences through specific tones of voice.

The design is based on the theme of calming nature. The background image changes based on the time of day – morning, noon and night – to reinforce the brand’s adaptability to its audience.

Bin it Together

In association with Keep Britain Tidy and the London 2012 Olympics, the aim of Bin it Together is to inspire London communities to look after their local environment during the Olympic period and beyond. The project focusses on pride, humour and team spirit to elicit positive […]